Automotive Industry Needs to Appeal More to Women

It is no surprise that automakers don’t generally market to women. However, more should reconsider their marketing campaigns as three in four moms deem themselves the primary decision maker when it comes to new car purchases, according to a recent article in MediaPost.

Although online shopping has helped the car browsing and purchasing model, many people still prefer to visit dealerships in order to negotiate a price. Most dealerships, however, still have an outdated business model when it comes to selling to women and this is hindering their bottom line sales.

For example, there are still dealers and sales people who may not negotiate with women although it has been found that more women enjoy negotiating as opposed to men. As women are becoming the decision makers in many families, it would benefit dealerships to appeal to these women, reaching them where they are online and in real life. Gone are the days of not knowing what kind of car or deal women wanted. The twenty first century woman, and mom, does her due diligence before going to the dealer lot.

For the budget conscious woman, leasing might be more favorable than flat-out purchasing a car. Leasing is a shorter-term agreement, usually 36 months, compared to a car loan, around 60-months. Instead of committing your individual or family budget to a long-term loan, leasing offers a more convenient option.

Swapalease.com, the largest online lease transfer marketplace, offers car shoppers the chance to exit their lease. By matching up individuals looking to transfer out of their lease early with drivers looking to take on the remainder of the short-term lease, Swapalease.com helps both parties save time and money.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit Swapalease.com.

Enough is Enough for Driver Loyalty

Experian recently found that auto brand loyalty was, on average, a success rate of 49.5 percent, meaning that dealerships had a 50/50 chance of getting return business for the same brand. This information, listed in a recent Forbes article, also mentioned that common knowledge would have longer-term owners to be brand-loyal customers, however, the opposite is true. Lessees who take on a 12-month vehicle lease are 57.3 percent more likely to be a brand-loyal customer.

As the article mentioned, it is those who lease vehicles that will likely be brand-loyal customers. How come? As it turns out, a fixed lease term contributes to creating brand-loyal drivers. For long-time car owners a lot has changed since they last got a vehicle such as credit score and vehicle budget. Since vehicle leases are usually 36 months long, not much has changed for these drivers making it easier for them to get a new model of the same make they just returned.

For lease cycles that are shorter than 36 months, brand loyalty is even higher. Swapalease.com recently polled many of its lease transfer customers and found that roughly 68 percent of those polled said they were interested in staying in the same brand family. This number shoots up to 75 percent when it is a luxury brand such as BMW, Mercedes-Benz or Lexus.

For those who are in the market to get a new car leasing might be the best option, especially if you’re looking for a shorter-term commitment then getting stuck with the same car for the next 72 months. Swapalease.com offers an alternative to buying a car.

The largest online lease trade marketplace, Swapalease.com helps drivers exit their lease early. For drivers shopping for a newer vehicle, Swapalease.com allows buyers to take over the remainder of a lease. What better way to get into a new vehicle than by taking over a lease? There is no down payment needed and most times it’s the cost-effective option.

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, visit Swapalease.com or contact them at 866-SWAPNOW.

Drivers Not Rushing Into EV/Hybrid; Also Walking Away From Them

Gas prices have been on a steady decline and the automotive industry has taken notice. These declining prices haven’t only affected drivers’ pockets but have affected dealerships as well. The national gas price average for November 2014 is $2.96 compared to $3.24 in 2013. Why is this so important? Not only are consumers beginning to feel the economy continuing its recovery from the Great Recession but many are also taking this opportunity to get into bigger vehicles, such as trucks and SUVs.

It’s almost beginning to feel like 2005 all over again.

Electric (EV) and hybrid vehicle sales have steadily increased since 2012, reaching 88, 149 sales so far in 2014. However with falling gas prices, dealers have recently found it more difficult move these vehicles out of their lots and onto roads. More buyers are coming in to purchase that truck or SUV they wanted but opted not to get with high gas prices.

The demand for and sales of SUVs and trucks has grown 15% from October 2013. Electric vehicle and hybrid sales didn’t fare so well in October 2014. Sales for both Ford’s C-Max and Toyota’s Prius dropped, 22.5% and 13.5% respectively. Even on Swapalease.com, there has been an 11% increase in hybrid and electric vehicle listings compared to the same time last year.

A few of the most common hybrid and EV vehicle listings on Swapalease.com are the Toyota Prius, Chevrolet Volt, and Ford C-Max. The growing demand for trucks and SUVs, paired with the lower gas prices has also greatly affected the purchase price of hybrids and EVs with many manufacturers offering incentives. For individuals looking to get out of their car lease early, Swapalease.com is the perfect place for your listing, especially since demand to take over a short-term fuel-efficient vehicle hasn’t waned.

As Scot Hall, Swapalease.com EVP of Operations said, “Swapalease.com offers individuals with a new desire to drive a larger vehicle a great alternative because there is no credit harm in exiting their smaller car lease early,” Hall also mentioned that transferring leases are beginning to feel like mobile phones, getting into the next best thing as soon as it comes out and whenever we feel like it.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit Swapalease.com.

How Used Cars Affect New Vehicle Sales

Automotive News reported that the recent rise in leased vehicles being returned has affected new vehicle prices as well as the used car market. According to the report, these newly returned leased vehicles make for lower used-car prices and affects new vehicle prices, as those continue to rise.

The article also stated how some of the country’s largest dealership groups have been feeling the pressure and how the latest trend has affected vehicle values and gross profits. Automotive industry experts don’t see this changing as production of new vehicles will continue, putting even more pressure on prices and profits.

What does this means for car shoppers? Used-car vehicle prices will continue to lower as leased vehicles and other trade-ins continue to be brought back onto dealer lots. However, drivers returning their leases will be looking for a new way to get around.

For individuals not looking to take on a long-term commitment, such as a six or seven year loan on a car, there are other options. The largest online lease transfer marketplace, Swapalease.com provides drivers with an option other than terminating your lease. Swapalease.com helps drivers exit their lease early.

The lease transfer process happens when someone looking to take over the remainder of the car lease is matched with a driver looking to get out of their lease before it is up. Taking over the remainder of a lease is beneficial for both parties, saving time and money. Assuming a lease lets you find something that fits your need and budget.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit www.swapalease.com.

Lower Used Car Prices Because of Leases Being Returned

Used car sales have been steadily rising this past year as the economy and automotive industry continue to recover and stabilize. When the Great Recession hit, some used cars were selling for as much as some new vehicles. However, used car prices have significantly lowered and dealers are offering some great deals on these vehicles.

An article in CBS News reported that used car prices have fallen for five straight months. Why has this been happening? As new car prices continue their steady climb and leased vehicles are being returned, used car prices have been falling. Dealers must find ways to market and sell these newly returned vehicles.

Although used car prices have steadily fallen, drivers looking for a shorter-term solution assuming a lease might be the best option. Assuming someone else’s lease through places like Swapalease.com can save time and money. Swapalease.com is the largest online lease trade marketplace, helping individuals exit their lease early.

By offering drivers the option to exit their lease early and have someone else take it over, Swapalease.com helps you get into the car you really want to be driving. Their website has all makes and models as well as some really great incentives. You upgrade your cell phone every time a new model comes out, why not do the same with your car?

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, visit Swapalease.com or contact them at 866-SWAPNOW.

What Does the Future Look Like for the Automotive Industry?

A recent article in Forbes talked about how car guys are confused when it comes to their teens and driving. Whereas 46 percent of 16-year olds got their driver’s license in 1983, merely 27 percent of 16-year olds are getting their licenses now-a-days. Why this sudden, and some may say, drastic change?

Driving doesn’t hold the excitement for teens in this day and age as it did almost two decades ago. As the cost of education increases, it’s taking Millennials longer to get their degree, find a job after graduating, and make major life decisions such as purchasing a car. Many experts have noticed a recent trend among Millennials; they simply aren’t driving choosing instead car-sharing services or taking advantage of public transportation.

It doesn’t have to be this way. Swapalease.com offers a budget-friendly option for those starting out on their driving journey. The largest online lease marketplace, Swapalease.com offers an alternative to those looking to save money while getting into a newer vehicle.

Individuals looking to exit their lease early list their lease on the site and are matched up with someone wanting to take over the remainder of that lease. Taking over the remainder of a lease is a good option for Millennials because it won’t break the bank and they’re able to drive some of the latest models on the market. As leasing continues to grow in popularity and helps boost the automotive industry, it’s a great opportunity to help Millennials enter the adult world.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit www.swapalease.com.

New, Used or Leased Vehicles? Leasing Might Be Your Best Option

The average American family car is nearly a decade old and many families will be hitting the car dealer lot to update their vehicle. However, as the economy continues to stabilize and recover, vehicle prices have steadily been rising. What this could mean, for many families and individuals, getting into a new car could be a bit more difficult to achieve.

A recent trend has been purchasing pre-owned vehicles. Though not completely new, these vehicles will carry families through the next few years. An article in CNBC explained how used cars are becoming somewhat of a hard reality for families to obtain. The article proposed an equation that families and individuals can follow when deciding to make a purchase, the “20/4/10” principle, putting down 20 percent, taking out a loan no longer than 4 years and taking up no more than 10 percent of the monthly income.

However, there are other income friendly options for car shoppers. Swapalease.com is the largest online lease marketplace, offering individuals a chance to exit their lease early. Lease buyers can choose to take over a lease, saving money and getting into a newer vehicle. Leasing has recently helped the auto industry, and consumers have been taking advantage of this more affordable option.

Loans are now being stretched out for longer terms in order to make vehicles more affordable and easier on consumers’ pockets. Why not skip chaining yourself to a five or six year loan when you can drive a different car every two to three years? Leasing offers more car at an affordable price.

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, visit Swapalease.com or contact them at 866-SWAPNOW.

11 Photos That Will NEVER Sell Your Car

A picture is worth a thousand words, but in the world of online car sales, it’s worth more. Swapalease.com, the nation’s largest car lease marketplace, has identified the ten most common types of photos that prevent people from selling their car online.

“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com marketplace.”

Here is a synopsis of the ten different types of photos that can damage a person’s ability to successfully find a suitor for their car.

Photo Filter list

Poor Photo Filters: It might be cool to use photo filters during your trip to Europe, but it’s not helping to move your car. Everything from black and white filters to retro backgrounds can show your car inappropriately and leave potential buyers with the wrong impression.

 

Stretched Photo listStretched Photos: Your two-door sedan is not a stretch limo. Therefore, don’t give potential buyers the impression that it is. Check the specs of the online marketplace and upload your photos correctly. Size may matter but in this case longer is not better.

 

Inappropriate VEH locationInappropriate Vehicle Location: Be mindful of your car’s surroundings when taking photos. Cluttered environments can leave an impression of a cluttered car, and the background can detract from where your suitor’s attention needs to be – on the vehicle.

 

Improper Photo OrientationImproper Photo Orientation: Don’t try to produce the next James Bond film. Cars can’t drive straight into the air, nor can they drill down into the ground. Make sure the photo orientation shows the car in its natural position.

 

Night PicsNighttime Photos: Every car looks better at night, right? Wrong. Poor natural lighting can hide many features you want to showcase for the exterior and interior of the car.

 

 

 

Porsche 2 photos from listing

Poor Photo Cropping: Get the entire car in the photo. Otherwise, many buyers might begin to wonder if you’re hiding scratches, blemishes or other damage to a certain part of the car. In the world of online dating, you’d probably want to see the entire picture of someone before making contact, right?

 

 

 

 

Shot in sunlightSun Glare Photos: This person has the opposite problem of the night photos. Too much glare from the sun distracting from other features of the car.

 

Verticle Shots

 

 

Inappropriate Vertical Shots: It’s important to know the difference between landscape and portrait. By now, everyone with a camera phone realizes they need to turn their phone sideways to take a picture, especially in a setting where you’ll use the photo to market a vehicle. Photos with the sides cut off are a little on the creepy side.

 

No Interior PhotosNo Interior Shots: The outside of the car is what grabs your attention. But what’s on the inside is what makes a person fall in love when it comes to a car. If you can’t show the inside of your car, I can’t put a ring on it.

 

Modeling Shots listModeling Shots: I’m sure you’re just trying to humanize your car, but it’s kind of creeping me out. I don’t care what you look like, I want to see the car.

 

Modeling the FeaturesModeling The Features: You don’t need to be sitting in the car to demonstrate the fact that it’s a convertible. The car can sell that just fine on its own. Anything that takes away the focus on the car itself is a big no.

 

 

 

 

New Season Gives Way to New Car Lease Deals

As the leaves begin to change and we enter into autumn, we not only see new fashion trends but also new deals on some of the most popular small cars. Dealers are making some very attractive offers on these cars because they know people are driving around in cars that they’ve had for the past decade and many will be looking to get a new vehicle. Also, as leasing has been experiencing a nice boost and helping the automotive industry, now is the perfect time to drive off in the latest model.

U.S. News recently released a list with a few of the best small car deals in October. The list includes models such as the 2014 Chevrolet Sonic, 2014 Hyundai Elantra, 2014 Toyota Corolla, and 2015 Honda Fit and offers some of the best incentives and deals. For example, you can lease a 2014 Chevrolet Sonic for $189 per month for 36 months, with $2,329 due at signing.

Whether you currently drive any of these models or are looking to get out of your current lease and into one these more fuel-efficient vehicles, Swapalease.com offers you a way of doing just that. Swapalease.com is the largest online lease transfer marketplace. They help drivers get out of their current lease and into their desired vehicle.

Swapalease.com helps coordinate a successful lease transfer between two individuals. Those looking to get out are matched with someone looking to take it over. What better way to get into a new vehicle, and out of your old one, than by taking over some else’s lease?

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit www.swapalease.com.

What’s Next for the Automotive Industry?

In the last few years we have seen multiple advances and changes happen not only in the technology and mobile phone realm but also in the automobile world. However, the automobile industry was a bit behind in trying to maintain momentum and keep up. Recently we have seen major innovations such as the beginnings of autonomous cars, heads up displays, and connected vehicles for a more enjoyable driving experience.

CNN recently published an article relating the future of the automotive industry and the unveiling of several new models, including the newest luxury models, supercars and hybrid motors at the Paris Motor Show. Some of the cars on display at the show include a plug-in hybrid from Lamborghini, Asterion, and a hybrid sedan from Infinity, Q80.

What these new models and technological advances mean for the automotive industry as a whole and drivers in particular is that the industry is beginning to meet the need and demand for more environmentally friendly models. As millennials continue their journey into adulthood, many are looking for more fuel-efficient, eco-friendly vehicles. Though these vehicles can be expensive, Swapalease.com offers a budget-friendly alternative.

If you’re currently looking to replace your current vehicle with one that matches your interests, Swapalease.com can help you exit your lease early. Swapalease.com is the largest online lease transfer marketplace, matching individuals with similar interests through the lease transfer process. Those looking to get out of their lease are matched up with individuals looking to take it over. What better way to get into the car you want?

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, visit Swapalease.com or contact them at 866-SWAPNOW.