Digital Advertising Rising in Auto Industry

Consumers today are smarter and more informed when it comes to car shopping than in the past. The Internet has made comparing deals, vehicle makes and models easier and faster than visiting multiple dealerships. However, dealerships must have a strategy in place on converting visitors into buyers.

A recent article in Epoch Times discussed how dealers are beginning to understand the importance of not only having a web presence but also spending money on digital advertising. In order to reach your target audience, especially Millennials, dealerships must meet drivers where they are. However, as Millennials are delaying making big-life decisions such as buying a car, it poses a new challenge for how dealers can persuade this demographic.

The rate of unemployment coupled with school loan debt and living at home longer, has made it difficult for Millennials to begin their adult life. For many, purchasing their own vehicle is unattainable because of how expensive cars are. Though lenders are offering longer loans to make payments more manageable, the best option for emerging adults could be taking over an existing lease.

Swapalease.com offers individuals looking to get out of their current lease an alternative to breaking their lease. These individuals are matched with drivers looking for a short term, budget-friendly commitment and can take over an existing lease. For Millennials, it’s the perfect solution to purchasing a brand new vehicle. It’s more bang for your buck.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit Swapalease.com.

Smarter Cars, Smarter Ways to Protect Personal Data

Technology in the automotive industry has taken off as of late with autonomous cars, HUDs and Google’s Android Auto and Apple’s CarPlay. These advances make it easier for drivers to have a seamless and enjoyable driving experience as well as contribute to the connectivity of the Internet of Things.

A recent article in Government Technology talked about the importance of protecting drivers’ personal information. Phones and homes aren’t the only “smart” things that communicate. With the recent data breaches that have occurred, consumers want to know their information is protected. The Alliance of Automobile Manufacturers and the Association of Global Automakers have teamed up to set privacy regulations for the automotive industry.

They have come up with 7 rules that will help consumers understand how automakers will use the collected information and will keep automakers accountable to their consumers. This partnership looks to create transparency between drivers, the automotive industry as well as insurance providers and law enforcement.

However, protecting personal information isn’t the only concern drivers should have. With the automotive industry continuing its recovery and growth this year, consumers are borrowing more to afford the rising vehicle prices and for longer in order to make the monthly payments more manageable. Swapalease.com offers an alternative to purchasing a vehicle.

Swapalease.com is the largest online lease transfer marketplace helping drivers exit their lease early. Most dealerships will charge a fee for terminating a lease early but Swapalease.com allows someone else to take over your existing lease freeing you up of that contract. You’ve wasted enough time and money in your current car, why not get into a car you’ll enjoy driving?

Swapalease.com is the largest online lease transfer marketplace. The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, visit Swapalease.com or contact them at 866-SWAPNOW.

The New Normal For Car Shopping

The price of automobiles has been on the rise lately but that hasn’t prevented Americans from purchasing new cars. In fact, sales of automobiles in 2014 have increased exponentially when compared to the last couple of years.

Nevertheless, consumers are looking for ways to make payments more manageable. A recent article in TIME stated that Americans have been borrowing more in order to afford their new vehicles. The article presented data from Experian Automotive that found the average new car loan increased by $1,100 to $27,799.

Consumers are borrowing more and for longer to cope with the rising prices. The average monthly payment for a new car is $470 and consumers will be stretching the grand total over 5 or 6 years. The longer loans might mean that you’ll end up paying more in accumulated interest over time. However, taking over an existing can be the solution for individuals looking for short-term commitment and lower monthly payments.

Swapalease.com, the largest online lease transfer marketplace, offers drivers the chance to take over an existing lease. Drivers who no longer want to stay in their car lease can have someone else take it over by listing it on Swapalease.com. What better way to get into a newer vehicle that fits within your budget? You upgrade your cellphone every few months, why not your car?

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit Swapalease.com.

Auto Leasing Growing in Popularity, Especially for Luxury Models

With gas prices decreasing recently, many people have taken the opportunity to upgrade their vehicles to bigger, newer ones. A recent article in CNBC talked about how more Americans are willing to purchase luxury cars as well as the higher priced SUVs.

These purchases are a sign that our economy is continuing its recovery and Americans are feeling more secure in the automotive industry. For example, the article mentioned that the GMC Yukon’s higher-end version, the Denali, starts at $63,770. For Americans looking to have a comfortable ride and one with all of the features, the price will only increase.

Most opt to lease these vehicles as the cost-effective option. For individuals paying $100 to $125 on their cellphone bill, as the article states, paying $500 or $600 for a leased vehicle makes the most sense. However, for those who can’t afford to buy, or even lease, a luxury car or the higher prices SUVs there is a third option.

Swapalease.com offers individuals the option of taking over the remainder of a lease. Drivers looking to exit their lease early, list their vehicle on the Swapalease.com website and those interested in taking the remainder of the lease over will be matched and a transfer can take place. What’s more, there is no down payment and some sellers will offer incentives for those taking over the lease.

Swapalease.com is the largest online lease transfer marketplace. The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, visit Swapalease.com or contact them at 866-SWAPNOW.

Automotive Industry Needs to Appeal More to Women

It is no surprise that automakers don’t generally market to women. However, more should reconsider their marketing campaigns as three in four moms deem themselves the primary decision maker when it comes to new car purchases, according to a recent article in MediaPost.

Although online shopping has helped the car browsing and purchasing model, many people still prefer to visit dealerships in order to negotiate a price. Most dealerships, however, still have an outdated business model when it comes to selling to women and this is hindering their bottom line sales.

For example, there are still dealers and sales people who may not negotiate with women although it has been found that more women enjoy negotiating as opposed to men. As women are becoming the decision makers in many families, it would benefit dealerships to appeal to these women, reaching them where they are online and in real life. Gone are the days of not knowing what kind of car or deal women wanted. The twenty first century woman, and mom, does her due diligence before going to the dealer lot.

For the budget conscious woman, leasing might be more favorable than flat-out purchasing a car. Leasing is a shorter-term agreement, usually 36 months, compared to a car loan, around 60-months. Instead of committing your individual or family budget to a long-term loan, leasing offers a more convenient option.

Swapalease.com, the largest online lease transfer marketplace, offers car shoppers the chance to exit their lease. By matching up individuals looking to transfer out of their lease early with drivers looking to take on the remainder of the short-term lease, Swapalease.com helps both parties save time and money.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit Swapalease.com.

Enough is Enough for Driver Loyalty

Experian recently found that auto brand loyalty was, on average, a success rate of 49.5 percent, meaning that dealerships had a 50/50 chance of getting return business for the same brand. This information, listed in a recent Forbes article, also mentioned that common knowledge would have longer-term owners to be brand-loyal customers, however, the opposite is true. Lessees who take on a 12-month vehicle lease are 57.3 percent more likely to be a brand-loyal customer.

As the article mentioned, it is those who lease vehicles that will likely be brand-loyal customers. How come? As it turns out, a fixed lease term contributes to creating brand-loyal drivers. For long-time car owners a lot has changed since they last got a vehicle such as credit score and vehicle budget. Since vehicle leases are usually 36 months long, not much has changed for these drivers making it easier for them to get a new model of the same make they just returned.

For lease cycles that are shorter than 36 months, brand loyalty is even higher. Swapalease.com recently polled many of its lease transfer customers and found that roughly 68 percent of those polled said they were interested in staying in the same brand family. This number shoots up to 75 percent when it is a luxury brand such as BMW, Mercedes-Benz or Lexus.

For those who are in the market to get a new car leasing might be the best option, especially if you’re looking for a shorter-term commitment then getting stuck with the same car for the next 72 months. Swapalease.com offers an alternative to buying a car.

The largest online lease trade marketplace, Swapalease.com helps drivers exit their lease early. For drivers shopping for a newer vehicle, Swapalease.com allows buyers to take over the remainder of a lease. What better way to get into a new vehicle than by taking over a lease? There is no down payment needed and most times it’s the cost-effective option.

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, visit Swapalease.com or contact them at 866-SWAPNOW.

Drivers Not Rushing Into EV/Hybrid; Also Walking Away From Them

Gas prices have been on a steady decline and the automotive industry has taken notice. These declining prices haven’t only affected drivers’ pockets but have affected dealerships as well. The national gas price average for November 2014 is $2.96 compared to $3.24 in 2013. Why is this so important? Not only are consumers beginning to feel the economy continuing its recovery from the Great Recession but many are also taking this opportunity to get into bigger vehicles, such as trucks and SUVs.

It’s almost beginning to feel like 2005 all over again.

Electric (EV) and hybrid vehicle sales have steadily increased since 2012, reaching 88, 149 sales so far in 2014. However with falling gas prices, dealers have recently found it more difficult move these vehicles out of their lots and onto roads. More buyers are coming in to purchase that truck or SUV they wanted but opted not to get with high gas prices.

The demand for and sales of SUVs and trucks has grown 15% from October 2013. Electric vehicle and hybrid sales didn’t fare so well in October 2014. Sales for both Ford’s C-Max and Toyota’s Prius dropped, 22.5% and 13.5% respectively. Even on Swapalease.com, there has been an 11% increase in hybrid and electric vehicle listings compared to the same time last year.

A few of the most common hybrid and EV vehicle listings on Swapalease.com are the Toyota Prius, Chevrolet Volt, and Ford C-Max. The growing demand for trucks and SUVs, paired with the lower gas prices has also greatly affected the purchase price of hybrids and EVs with many manufacturers offering incentives. For individuals looking to get out of their car lease early, Swapalease.com is the perfect place for your listing, especially since demand to take over a short-term fuel-efficient vehicle hasn’t waned.

As Scot Hall, Swapalease.com EVP of Operations said, “Swapalease.com offers individuals with a new desire to drive a larger vehicle a great alternative because there is no credit harm in exiting their smaller car lease early,” Hall also mentioned that transferring leases are beginning to feel like mobile phones, getting into the next best thing as soon as it comes out and whenever we feel like it.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit Swapalease.com.

How Used Cars Affect New Vehicle Sales

Automotive News reported that the recent rise in leased vehicles being returned has affected new vehicle prices as well as the used car market. According to the report, these newly returned leased vehicles make for lower used-car prices and affects new vehicle prices, as those continue to rise.

The article also stated how some of the country’s largest dealership groups have been feeling the pressure and how the latest trend has affected vehicle values and gross profits. Automotive industry experts don’t see this changing as production of new vehicles will continue, putting even more pressure on prices and profits.

What does this means for car shoppers? Used-car vehicle prices will continue to lower as leased vehicles and other trade-ins continue to be brought back onto dealer lots. However, drivers returning their leases will be looking for a new way to get around.

For individuals not looking to take on a long-term commitment, such as a six or seven year loan on a car, there are other options. The largest online lease transfer marketplace, Swapalease.com provides drivers with an option other than terminating your lease. Swapalease.com helps drivers exit their lease early.

The lease transfer process happens when someone looking to take over the remainder of the car lease is matched with a driver looking to get out of their lease before it is up. Taking over the remainder of a lease is beneficial for both parties, saving time and money. Assuming a lease lets you find something that fits your need and budget.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit www.swapalease.com.

Lower Used Car Prices Because of Leases Being Returned

Used car sales have been steadily rising this past year as the economy and automotive industry continue to recover and stabilize. When the Great Recession hit, some used cars were selling for as much as some new vehicles. However, used car prices have significantly lowered and dealers are offering some great deals on these vehicles.

An article in CBS News reported that used car prices have fallen for five straight months. Why has this been happening? As new car prices continue their steady climb and leased vehicles are being returned, used car prices have been falling. Dealers must find ways to market and sell these newly returned vehicles.

Although used car prices have steadily fallen, drivers looking for a shorter-term solution assuming a lease might be the best option. Assuming someone else’s lease through places like Swapalease.com can save time and money. Swapalease.com is the largest online lease trade marketplace, helping individuals exit their lease early.

By offering drivers the option to exit their lease early and have someone else take it over, Swapalease.com helps you get into the car you really want to be driving. Their website has all makes and models as well as some really great incentives. You upgrade your cell phone every time a new model comes out, why not do the same with your car?

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, visit Swapalease.com or contact them at 866-SWAPNOW.

What Does the Future Look Like for the Automotive Industry?

A recent article in Forbes talked about how car guys are confused when it comes to their teens and driving. Whereas 46 percent of 16-year olds got their driver’s license in 1983, merely 27 percent of 16-year olds are getting their licenses now-a-days. Why this sudden, and some may say, drastic change?

Driving doesn’t hold the excitement for teens in this day and age as it did almost two decades ago. As the cost of education increases, it’s taking Millennials longer to get their degree, find a job after graduating, and make major life decisions such as purchasing a car. Many experts have noticed a recent trend among Millennials; they simply aren’t driving choosing instead car-sharing services or taking advantage of public transportation.

It doesn’t have to be this way. Swapalease.com offers a budget-friendly option for those starting out on their driving journey. The largest online lease marketplace, Swapalease.com offers an alternative to those looking to save money while getting into a newer vehicle.

Individuals looking to exit their lease early list their lease on the site and are matched up with someone wanting to take over the remainder of that lease. Taking over the remainder of a lease is a good option for Millennials because it won’t break the bank and they’re able to drive some of the latest models on the market. As leasing continues to grow in popularity and helps boost the automotive industry, it’s a great opportunity to help Millennials enter the adult world.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit www.swapalease.com.