Genesis, the luxury brand of the Hyundai Motor Group that launched back in 2015, will have a lineup of vehicles that will be closer to what is trending in the automotive world, with intentions adding three crossovers in the next two years- one of them will be a fully electric vehicle. This is good news, because Genesis’s models so far consist of only sedans such as: the G70 which was the 2019 MotorTrend Car of the Year, the G80, and the recently improved G90. Only having a car lineup in an SUV world could be restricting the brand’s growth.
Genesis only unveiled its first SUV in the midsize GV80; it’s the first vehicle on a new rear-wheel-drive platform known as M3 and which will soon also be categorized under the next-generation G80. The current G80 was launched back in 2016. In addition to the new fully electric Genesis there will be a new smaller GV70 compact crossover that shares a separate rear-drive platform with the G70 sport sedan; this model was introduced in 2017.
Genesis executives have previously stated the lineup is planned to have six vehicles by 2021. The plan has three sedans, two crossovers, and a coupe. Since that plan has been created, Genesis has seen changes in leadership and market tastes. The new lineup plan contains and even split consisting traditional sedans and crossovers. This results to the coupe being on the back burner for right now. Genesis displayed the Essentia electric two door concept with butterfly doors at the 2018 New York auto show.