The Mercedes-Benz X-class pickup will soon be dropped as a Mercedes-Benz offering by the parent company, Daimler this year. The company is looking to reduce costs amid profit warnings.
Mercedes launched the vehicle in 2017, in an attempt to diversify the line and increase sales by entering the marketplace of midsize pick up trucks. However, only 16,700 vehicles were sold last year in Australia, South Africa and Europe. The United States was left out of sales as a market due to an increase in consumers looking for midsize pickups. The pricing for the X-class started at 37,294 euros in Germany, which was too high for the vehicle due to ongoing competition between Mercedes and other brands.
The vehicle also experienced several recalls due to a footwell light that came loose, jamming under the brake pedal. As part of Daimler’s industrial cooperation with Renault-Nissan, the X-class uses the same frame as the Nissan Navara and the Renault Alaskan. The vehicle is actually built in Nissan’s Barcelona factory. In February, Mercedes opted not to manufacture the vehicle at a Renault-Nissan plant in Argentina, which would tap into the South American market.
Daimler cut its profit forecast for a fourth time in 13 months, and set aside even more money for regulatory compliance with diesel emissions and vehicle recalls related to Takata airbags.