Automotive is the second most data-driven industry in the world. Growing IoT and mobile technology manufacturers are able collect tons of information about drivers, their destinations, the routes they’re taking, traffic patterns, and even predict when maintenance will be required.
Now more than ever, customers are always connected and want a seamless experience. In 2020 and beyond, that means not just connection via mobile phone, home, and office, but in their vehicles, as well. Drivers want to be connected to their apps, music and entertainment while kids are connected to games or homework. We’ve seen car-equipped WiFi in the past, but moving into the 2020s, we’ll see it become a staple of every new car purchase, rather than an upgrade.
Level 4 fully autonomous vehicles have continued to be the holy grail and with the likes of Waymo, Uber, Tesla and plenty of other companies showing off their capabilities in the space, there is still a ways to go before the average consumer is going to buy their own fully autonomous vehicle and sip a latte while plugging away on their laptop on their way to work. However, many expect a bigger dose of autonomous technology coming post CES.
In the navigation, most cars have voice control systems. Many companies are improving the customer experience by using systems like Apple Car Play that will mirror what’s on your iPhone creating a seamless transition between phone and car. The pressure to digitize is about more than adding new digital features to every vehicle. It also means that the average car lifecycle will be modeling technology’s lifecycle, with drivers trading up when new technology becomes available.
Imagine if you didn’t need to stop into your local mechanic shop every time the check-engine light in your car turned on. Moving forward, you won’t have to, thanks to always-on connectivity. Using remote access, manufacturers will be able to provide technology updates, safety updates, recall information, etc., like magic—without you ever needing to set foot in a repair location.
Today, cars are able to pull multitudes of data and send it up to the cloud for processing, alerting drivers of potential issues they may be about to experience in the future, from engine trouble to faulty brakes, or a taillight that’s about to burn out.
As in all industries, digital transformation trend in automotive are shaking things up moving into 2020 and beyond. By and large, these changes will be huge improvements for drivers, making time in the car safer and more enjoyable for the long haul.