A Recent Study Uncovers A Prevalent Number of Consumers Would Appreciate Self-Driving Cars

In times of advanced technology, self-driving or autonomous vehicles are becoming more of a possibility in the automotive industry. According to the Union of Concerned Scientist (UCS), based on automaker and technology company estimates, level 4 self-driving cars-cars that can drive fully-autonomous in certain driving scenarios-could be for sale in the next several years. With such a possibility, the consulting group Capgemini decided to conduct a survey to gauge consumers expectations; discovering most consumers would appreciate and have a positive attitude toward self-driving cars.

Before analyzing the results of the survey, it is pertinent to understand autonomous vehicles and their current stage of production. Autonomous vehicles are cars or trucks that do not need a driver to operate; using a combination of sensors, and software instead. Each autonomous vehicle can have a certain level of self-automation. Some may only function with heavy driver involvement, contributing little to no automation on the road. Oppositely, others may function with little to no driver involvement with the ability to drive in every kind of traffic situation.

In the current stage of production, there are only partially-autonomous vehicles on the road or on the market today available with systems like automatic braking, cruise control, and lane assistance. Automakers are continuing to improve and produce autonomous vehicles with the available technology of today. Take Bosch, for instance. Bosch, the world’s largest automotive supplier, is partnering with Daimler to create a pilot program in California; spending 4.6 billion by 2022 on the autonomous technology.

Back to the survey, Capgemini polled over 5,500 consumers and 280 automotive executives to not only understand consumer expectation but how automakers are acknowledging them. The survey helped encapsulate the feelings of enthusiasm and hesitation as well as some of the challenges that come with autonomous vehicles.

Here are the key findings from the report:

  • Of the respondents 59 percent felt anticipation, 52 percent felt surprise, 48 percent felt fear, 43 percent felt loss of control/helplessness, 32 percent felt trust, 28 percent felt confidence, and 6 percent felt anger when asked what emotion described self-driving vehicles for them.
  • The opinion of autonomous cars depends on the country and region. At the moment, the Chinese are the most positive about autonomous cars while Britons are the most negative or skeptical.
  • Over half of the participants indicated they would pay more for an autonomous car when they said they would pay a premium of up to 20 percent.
  • Self-driving cars will gradually be accepted in a positive light with 52 percent of respondents saying they would ride in a self-driving car in five years.