Automotive Industry Needs to Appeal More to Women

It is no surprise that automakers don’t generally market to women. However, more should reconsider their marketing campaigns as three in four moms deem themselves the primary decision maker when it comes to new car purchases, according to a recent article in MediaPost.

Although online shopping has helped the car browsing and purchasing model, many people still prefer to visit dealerships in order to negotiate a price. Most dealerships, however, still have an outdated business model when it comes to selling to women and this is hindering their bottom line sales.

For example, there are still dealers and sales people who may not negotiate with women although it has been found that more women enjoy negotiating as opposed to men. As women are becoming the decision makers in many families, it would benefit dealerships to appeal to these women, reaching them where they are online and in real life. Gone are the days of not knowing what kind of car or deal women wanted. The twenty first century woman, and mom, does her due diligence before going to the dealer lot.

For the budget conscious woman, leasing might be more favorable than flat-out purchasing a car. Leasing is a shorter-term agreement, usually 36 months, compared to a car loan, around 60-months. Instead of committing your individual or family budget to a long-term loan, leasing offers a more convenient option., the largest online lease transfer marketplace, offers car shoppers the chance to exit their lease. By matching up individuals looking to transfer out of their lease early with drivers looking to take on the remainder of the short-term lease, helps both parties save time and money.

Headquartered in Cincinnati, Ohio, is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about or how to exit your lease early, call 866-SWAPNOW or visit