As Baby Boomers and Gen Y continue to age, car manufacturers and dealers must find a way to reach Millennials. As this demographic continues to grow, their buying power and influence will be critical for car makers to acquire.
Millennials are emerging as one of the largest demographics, and will soon become influential decision makers and take up the bulk of the purchasing power. A recent CNBC article reported the importance of marketing to Millennials as they venture into adult life. Though they’re making major decisions later on in life, they will soon be the driving force in the economy.
Now that we’re in an age where we want the latest and greatest all the time, Millennials are leading this charge, particularly when it comes to car shopping. Gone are the days of holding onto the same car for ten years. According to Experian, the average length of ownership has fallen below 65 months, which means most people today get a new car every 4-5 years.
As Millennials look to social media for information when making decisions, Swapalease.com is a great place to start for individuals looking for a great deal on a vehicle. The largest online car lease marketplace, Swapalease.com has all makes and models to suit individual preferences, even tech-savvy Millennials.
For Millennials looking for compact cars, environmentally friendly models or for the best deal, Swapalease.com makes getting into one of these vehicles simple and easy. By matching someone looking to transfer out of their lease with someone looking to takeover that lease, both parties get what they’re looking for.
The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, contact Swapalease.com at 866-SWAPNOW.