Nissan has decided to do some cosmetic updates to the Pathfinder to redirect their marketing towards the crossover’s outdoorsy consumers.
They are introducing the Rock Creek Edition package for the midsize crossover at the Chicago Auto Show. This package will be available in the spring for $995 and offered for the Pathfinder SV and SL variants, in both two-wheel- and all-wheel-drive configurations. “The Rock Creek Edition name was chosen to connect to Pathfinder’s family outdoor adventure-minded target customers,” Nissan North America Chief Marketing Manager Scott Shirley said in a report.
These special editions help bring much needed attention to models late in their life cycles. Proposing a package such as the Rock Creek Edition permits Nissan to put together anticipated features at a lower cost rather than having them as standalone options, said Sam Fiorani, vice president at Auto Forecast Solutions. “Tying the Pathfinder to an outfitter, such as Rock Creek, has the additional benefit of generating interest to the core buyer’s desire to get back to nature,” Fiorani said.
The Rock Creek Edition package comes with a variety of features such as dark 18-inch wheels, black roof rails, black door handles, black mesh grille, and outside rearview mirrors, black front and rear fascia accents and black molded over fenders. The interior features include high contrast stitching on seats, door, console lid, two-tone seating surfaces and badging, and steering wheel and premium metallic interior trim. They also have two additional options are available with the Rock Creek Edition.
As far as pricing goes, the $980 SV Rock Creek Edition Technology Package includes the Nissan Connect smartphone-based infotainment system, heated cloth front seats, heated steering wheel and heated outside rearview mirrors. The SL Rock Creek Edition Premium Package, which is a little pricier costs about $2,110. However, this package also adds a Bose 13-speaker audio system and a panorama moon roof.
Compared to its previous models, the 2019 Pathfinder is powered by a 3.5-liter direct-injection V-6 gasoline engine that delivers 284 hp and reels out 259 pound-feet of torque. The Pathfinder, with three rows of seats, contests directly with the Hyundai Santa Fe, Honda Pilot and other midsize crossovers but also the slightly larger Toyota Highlander, Ford Explorer and Chevrolet Traverse. As minivans have fallen out of favor in recent years, the three-row utilities have become today’s sleeker family wagons. While U.S. sales of the Pathfinder fell 17 percent to 67,550 last year, they still account for a significant portion of Nissan’s volume and an even higher percentage of the automaker’s profit. The Pathfinder received a major makeover in 2016, and a revamp is expected in 2020 or 2021.