Progress Toward the Future: Cars and AI

In the car industry, consumers and automotive companies alike are looking for the newest component to integrate into cars. A component that improves the experience for the customer, increases the value for the vehicle and relevantly addresses the concerns of the Coronavirus. That component today is AI or automated technology.

Automated technology has been incorporated into cars long before drivers were aware of it. Capabilities customers often take for granted, like cruise control and power windows, were the earliest examples of AI. In fact, the hand-free phone that is so common-place in vehicles today was already available back in 1988.

These obscure AI features lead to the most impressive capability to date: voice interface technology. Voice interface technology offered drivers less distractions and more time to keep their hands on the wheel. Due to these safety benefits, cars were the first mass market product to integrate the technology on a large-scale.

Since AI to date has only helped in the safety, value and convenience of both car and driver, how can it be applied to the current situation?

The Coronavirus has changed the way we buy and use transportation. According to Capgemini Research Institute, 75 percent of new car buyers are purchasing a car to get more control over their hygiene while 46 percent of consumer say they’ll use less public transportation and 40 percent of consumers say they’ll use less of ride-hailing services.

Fortunately, AI can address the concern for a safer, more hygienic ride. The answer comes through AI powered self-driving vehicles, or self-driving ride-sharing services. A self-driving system would ensure social distance and a relatively touch-free experience that drivers may find more to their liking. It could also save time that is required when manually driving a vehicle.

Although there are some self-driving capabilities in current vehicles, there is still a long way before things like public transportation can be forgotten. Manufacturers are just starting to progressively implement more AI into areas like IT; digital and mobility services; manufacturing and operations. Beyond that, manufacturers and consumers still must figure out what technology they agree is valuable. Manufacturers are likely to focus on AI features that assist with the mechanics of the vehicle while consumers are likely to focus on AI features that increase the luxury of the vehicle.

AI has been involved in the car industry ever since the introduction of itself back in the 1940s. Since then, AI has been impactful, improving multiple aspects of a vehicle such as the value, efficiency and customer satisfaction. It can even be said that it is the answer, once there is enough progress by car manufacturers, to safer travels in a post Coronavirus world.