Dealerships that eventually will have 2020 Toyota models in their inventory now have another feature to propose to potential buyers. SiriusXM announced that it has reached what the company called a “landmark” agreement with Toyota that will expand the installation of SiriusXM to all Toyota models and trims sold in the continental U.S.
Officials said the development is expected to start with 2020 model year vehicles produced in the fall of this coming year. They further stated that the agreement will result in SiriusXM becoming a standard feature as Toyota’s next generation head units are rolled out to Toyota cars, trucks and SUVs. SiriusXM also revealed that the agreement encompasses the long-term relationship between the two companies into 2028.
Toyota consumers will remain receiving a three-month introductory subscription to SiriusXM All Access, which is SiriusXM’s most expansive programming package and gives the subscriber admission to SiriusXM both on the radio and via the SiriusXM app. “This extension represents a milestone agreement between our two companies,” said Christopher Lam, senior vice president and general manager of automotive partnerships for SiriusXM. “Our long-standing relationship with Toyota has helped grow SiriusXM to over 34 million subscribers, and we’re excited that Toyota will now offer even more customers access to all of SiriusXM’s exclusive, award-winning content,” Lam continued.
Of particular interest in the used-vehicle space, the companies emphasized customers who purchase or lease Toyota certified pre-owned vehicles will also continue to receive a three-month introductory subscription to SiriusXM All Access. “We are committed to delivering our customers the features and services they want, and because of the strong demand we see for SiriusXM, both from our customers and dealers, we’re making SiriusXM standard across our entire model lineup,” said Steve Basra, vice president of connected technologies for Toyota Motor North America. “By building SiriusXM into every model and trim level, it will enable us to deliver SiriusXM to more Toyota drivers than ever before,” Basra went on to say.