Subaru Pushing for 40% of Sales to be Electrified by 2030

Subaru plans to go greener with a target to get at least 40 percent of its global sales from full-electric or hybrid vehicles by 2030. The Japanese automaker plans to electrify every vehicle in it’s lineup globally. Subaru also released its first design study for a fully electric crossover its co-developing with Toyota as well. They would like the vehicle to be for sale before 2025.

The full-sized electric vehicle was presented during a technology briefing at Subaru’s global headquarters.  The car features rear windows, elongated body style and digital sideview mirrors with short front and rear overhangs. The front is creased, while the wheel wells have heavy black cladding for an oversized look. Subaru plans to achieve the electrification goals by introducing the EV along with a range of what it calls “strong hybrids” based off Toyota’s system, Chief Technology Officer Tetsuo Onuki said.

This is all part of a larger objective to reduce their carbon footprint, while improving the safety and drivability of Subaru vehicles. As Subaru looks to fix its all-wheel-drive lineup to escalate demand for expensive next-generation technology, covering everything from electrification and autonomous driving to connectivity. Subaru said that by 2050 it will cut the average well-to-wheel carbon dioxide emissions of new vehicles by 90 percent, compared with 2010 levels.

It will also remove direct carbon dioxide emissions from its factories, offices, and other facilities by 30%.
Additionally, Subaru wants to ensure there will be no fatalities among occupants of its vehicles by 2030. This can be done by improving responsiveness and stability of the vehicles and upgrading its Eyesight driver-assist system with new high-tech functions.

Subaru’s new global platform is intended to accommodate gasoline-only and hybrid layouts. “It will grasp that flexibility in electrifying more offerings,” Onuki said. Subaru will lean on partner Toyota for help with the hybrids. It will acclimatize Toyota’s two motor system to Subaru’s horizontally opposed engine and all-wheel-drive layout. The setup positions the two motors in a longitudinal array, behind the engine and along the axis of the propeller shaft. However, Subaru is not prioritizing a U.S. rollout for the new battery-powered offerings.


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