Automotive Industry Needs to Appeal More to Women

Posted on November 12, 2014 by admin

It is no surprise that automakers don’t generally market to women. However, more should reconsider their marketing campaigns as three in four moms deem themselves the primary decision maker when it comes to new car purchases, according to a recent article in MediaPost.

Although online shopping has helped the car browsing and purchasing model, many people still prefer to visit dealerships in order to negotiate a price. Most dealerships, however, still have an outdated business model when it comes to selling to women and this is hindering their bottom line sales.

For example, there are still dealers and sales people who may not negotiate with women although it has been found that more women enjoy negotiating as opposed to men. As women are becoming the decision makers in many families, it would benefit dealerships to appeal to these women, reaching them where they are online and in real life. Gone are the days of not knowing what kind of car or deal women wanted. The twenty first century woman, and mom, does her due diligence before going to the dealer lot.

For the budget conscious woman, leasing might be more favorable than flat-out purchasing a car. Leasing is a shorter-term agreement, usually 36 months, compared to a car loan, around 60-months. Instead of committing your individual or family budget to a long-term loan, leasing offers a more convenient option.

Swapalease.com, the largest online lease transfer marketplace, offers car shoppers the chance to exit their lease. By matching up individuals looking to transfer out of their lease early with drivers looking to take on the remainder of the short-term lease, Swapalease.com helps both parties save time and money.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit Swapalease.com.

What Does the Future Look Like for the Automotive Industry?

Posted on October 17, 2014 by admin

A recent article in Forbes talked about how car guys are confused when it comes to their teens and driving. Whereas 46 percent of 16-year olds got their driver’s license in 1983, merely 27 percent of 16-year olds are getting their licenses now-a-days. Why this sudden, and some may say, drastic change?

Driving doesn’t hold the excitement for teens in this day and age as it did almost two decades ago. As the cost of education increases, it’s taking Millennials longer to get their degree, find a job after graduating, and make major life decisions such as purchasing a car. Many experts have noticed a recent trend among Millennials; they simply aren’t driving choosing instead car-sharing services or taking advantage of public transportation.

It doesn’t have to be this way. Swapalease.com offers a budget-friendly option for those starting out on their driving journey. The largest online lease marketplace, Swapalease.com offers an alternative to those looking to save money while getting into a newer vehicle.

Individuals looking to exit their lease early list their lease on the site and are matched up with someone wanting to take over the remainder of that lease. Taking over the remainder of a lease is a good option for Millennials because it won’t break the bank and they’re able to drive some of the latest models on the market. As leasing continues to grow in popularity and helps boost the automotive industry, it’s a great opportunity to help Millennials enter the adult world.

New, Used or Leased Vehicles? Leasing Might Be Your Best Option

Posted on October 16, 2014 by admin

The average American family car is nearly a decade old and many families will be hitting the car dealer lot to update their vehicle. However, as the economy continues to stabilize and recover, vehicle prices have steadily been rising. What this could mean, for many families and individuals, getting into a new car could be a bit more difficult to achieve.

A recent trend has been purchasing pre-owned vehicles. Though not completely new, these vehicles will carry families through the next few years. An article in CNBC explained how used cars are becoming somewhat of a hard reality for families to obtain. The article proposed an equation that families and individuals can follow when deciding to make a purchase, the “20/4/10” principle, putting down 20 percent, taking out a loan no longer than 4 years and taking up no more than 10 percent of the monthly income.

However, there are other income friendly options for car shoppers. Swapalease.com is the largest online lease marketplace, offering individuals a chance to exit their lease early. Lease buyers can choose to take over a lease, saving money and getting into a newer vehicle. Leasing has recently helped the auto industry, and consumers have been taking advantage of this more affordable option.

Loans are now being stretched out for longer terms in order to make vehicles more affordable and easier on consumers’ pockets. Why not skip chaining yourself to a five or six year loan when you can drive a different car every two to three years? Leasing offers more car at an affordable price.

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, visit Swapalease.com or contact them at 866-SWAPNOW.

New Season Gives Way to New Car Lease Deals

Posted on October 10, 2014 by admin

As the leaves begin to change and we enter into autumn, we not only see new fashion trends but also new deals on some of the most popular small cars. Dealers are making some very attractive offers on these cars because they know people are driving around in cars that they’ve had for the past decade and many will be looking to get a new vehicle. Also, as leasing has been experiencing a nice boost and helping the automotive industry, now is the perfect time to drive off in the latest model.

U.S. News recently released a list with a few of the best small car deals in October. The list includes models such as the 2014 Chevrolet Sonic, 2014 Hyundai Elantra, 2014 Toyota Corolla, and 2015 Honda Fit and offers some of the best incentives and deals. For example, you can lease a 2014 Chevrolet Sonic for $189 per month for 36 months, with $2,329 due at signing.

Whether you currently drive any of these models or are looking to get out of your current lease and into one these more fuel-efficient vehicles, Swapalease.com offers you a way of doing just that. Swapalease.com is the largest online lease transfer marketplace. They help drivers get out of their current lease and into their desired vehicle.

Swapalease.com helps coordinate a successful lease transfer between two individuals. Those looking to get out are matched with someone looking to take it over. What better way to get into a new vehicle, and out of your old one, than by taking over some else’s lease?

Connectivity and Phone Carriers, the Next Big Thing for Cars?

Posted on October 3, 2014 by admin

A recent report in Reuters has identified two of the biggest phone carriers as pioneers in the world of connected cars. Verizon Communications and AT&T have been diligently working with car manufacturers to develop the technology and network needed for our vehicles to become more connected and a bigger part of our everyday lives.

While we spend an average of two and half hours in our cars each day, Verizon and AT&T want to make our driving experiences more enjoyable and connected. As a result, both companies are working with several car manufacturers such as Audi and GM to develop the technology needed to make this accessible to consumers. Will all of this exciting new technology make us want to upgrade our cars more often?

Though we have seen major advances in the automotive world such as heads up displays, autonomous cars and even smartphone software being integrated into vehicles, AT&T and Verizon are looking to connect our vehicles into a more unified experience.

We are beginning to treat our vehicles like we do our cell phones, updating them when a new model is released. There is no need to be stuck in your current vehicle when Swapalease.com offers you a way to transfer out of your current lease. The largest online lease transfer marketplace, Swapalease.com matches individuals looking to exit their lease early with individuals looking to take over the remainder of the lease.

Acting as a matchmaker, Swapalease.com works with both parties to connect one another so a transfer can be made. When all of this new technology becomes available, you don’t want to be stuck in your current lease. Check out Swapalease.com for a great new car!

Auto Industry Experiencing Nice Boost

Posted on September 19, 2014 by admin

As the economy continues to flourish, consumers are more confident making important and long-term purchases such as buying a car. What’s more, as Millennials are entering the workforce and adulthood many are purchasing their first car. As the automotive market continues to grow, consumers have more options when making the decision to purchase a car.

A recent report in Auto Remarketing divulged the results of the most recent Experian Quarterly Briefing. There are more vehicles on the road this year than the same time last year. A total of 249 million vehicles, compared to 247 million in 2013. What does this mean? The automotive industry has experienced a nice boost in automobile sales, especially in used cars.

Also, auto lenders have expanded their lending portfolios giving more buyers the opportunity to own a new or semi-new vehicle. Allowing buyers to take out 66- or 72-month loans, lenders are trapping drivers for the next few years in one vehicle. But why get stuck in a long-term loan when leasing a car allots drivers the opportunity to drive a new vehicle every year or so?

Car leasing has grown in popularity lately and it is a much smarter, cost-effective solution to purchasing a vehicle. Swapalease.com is the largest online lease marketplace helps drivers exit their lease early. Individuals looking to take over the remainder of a lease are matched up with someone looking to exit their lease.

Are Autonomous Cars the end of Cruise Control?

Posted on September 17, 2014 by admin

As auto manufacturers continue to develop technology that helps drivers, such as cruise control, we can expect more advances to be made in the next couple of years. We have already heard about Google’s driverless cars that are being tested in California. Audi has also been developing technology that will take over a car’s steering under certain conditions.

A recent article in Forbes described how GM is also developing and testing the technology that will aid drivers, however it is not calling it autonomous driving. By 2017, GM’s luxury line of vehicles will be equipped with ‘Super Cruise’ technology, which can take control of the vehicle for a prolonged period of time.

GM’s super cruise technology is similar to Audi’s cruise automation and won’t completely take over steering, accelerating and braking of the vehicle. However, under certain circumstances, such as driving on the freeway, the driver is able to turn it on like cruise control, sit back and enjoy the ride.

With all of these advances being made in the automotive world, vehicles are now seen as disposable as cell phones. If we are able to upgrade our phones every year, why not be able to upgrade our vehicles as well? Swapalease.com makes that option viable. As the largest online lease marketplace, Swapalease.com makes it easy for you to get into a new vehicle more often.

By matching individuals looking to get out of their lease early with someone interested in taking over the remainder of that lease, Swapalease.com acts as a sort of matchmaker for car leases. What are you waiting for? Your perfect match is waiting to be found.

Summer Car Maintenance

Posted on June 27, 2014 by admin

With summer temperatures rising and kids being out of school, most families opt to travel during the summer to enjoy time together. However, getting the kids and pets ready isn’t the only thing you should be worried about before heading out the door. Making sure your vehicle is running as smoothly as it should be and getting it checked out might be just as important as the trip itself.

The average American family car is 11.4 years old. That means when you plan your family road trip, you also need to plan a maintenance check for your vehicle. You don’t want to get stranded in the middle of the highway because your car broke down. A recent article in WPRI 12 acknowledged the importance of regular car maintenance checks.

For families and individuals looking to save money this summer, maintenance checks can take up a big chunk of your budget. Why spend money on aging vehicle maintenance checks, when those are included in most car leases?

For budget-conscious individuals, leasing a car is the best way to go. You are able to drive the latest models, not worry about additional maintenance costs, or loan lengths. Swapalease.com is the online marketplace for the best lease deals. And, if you’re looking to take over someone’s lease, there’s no down payment required. Instead, use that money on your planned trip!

Swapalease.com has a variety of lease listings, just waiting to be taken over. The world’s largest online lease marketplace matches individuals looking to get out of their lease with individuals wanting in, saving both party’s time and money.

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