Automotive Industry Needs to Appeal More to Women

It is no surprise that automakers don’t generally market to women. However, more should reconsider their marketing campaigns as three in four moms deem themselves the primary decision maker when it comes to new car purchases, according to a recent article in MediaPost.

Although online shopping has helped the car browsing and purchasing model, many people still prefer to visit dealerships in order to negotiate a price. Most dealerships, however, still have an outdated business model when it comes to selling to women and this is hindering their bottom line sales.

For example, there are still dealers and sales people who may not negotiate with women although it has been found that more women enjoy negotiating as opposed to men. As women are becoming the decision makers in many families, it would benefit dealerships to appeal to these women, reaching them where they are online and in real life. Gone are the days of not knowing what kind of car or deal women wanted. The twenty first century woman, and mom, does her due diligence before going to the dealer lot.

For the budget conscious woman, leasing might be more favorable than flat-out purchasing a car. Leasing is a shorter-term agreement, usually 36 months, compared to a car loan, around 60-months. Instead of committing your individual or family budget to a long-term loan, leasing offers a more convenient option., the largest online lease transfer marketplace, offers car shoppers the chance to exit their lease. By matching up individuals looking to transfer out of their lease early with drivers looking to take on the remainder of the short-term lease, helps both parties save time and money.

Headquartered in Cincinnati, Ohio, is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about or how to exit your lease early, call 866-SWAPNOW or visit

Teaching Cars to Drive Themselves

Cars that drive themselves seemed like a futuristic thing just a few years ago but tech giants, like Google, and auto manufacturers, like Audi, are beginning to develop them. Google’s driverless cars don’t even have steering wheels, any accelerator or brake pedals. All it needs are two buttons – one to turn on and one for emergency. Similarly, Audi has been developing a program that will allow cars to drive themselves.

An article in The Verge explains how Audi is making this possible. Although the program won’t allow you to snooze while driving, it can take over the steering while on the freeway. This program, called Cruise Automation, can be turned on like you would cruise control and it will steer, brake, and avoid objects. Unlike Google’s car, Cruise doesn’t replace the driver. It’s meant to exist somewhere in between driverless cars and cruise control as we know it.

As this kind of technology evolution becomes available in cars, drivers will want to change their vehicles even more frequently. In today’s world, we are able to change cars like we do our cell phones, which average approximately 21 months according to Recon Analytics. is the place to go to find what you’re looking for when you want to escape your car lease or assume a short-term car lease. The largest online lease marketplace, offers tons of deals on many makes and models.

Why be held captive by your current lease? is a different kind of online automotive marketplace matching individuals looking to transfer out of a lease with individuals looking to take over a lease. The process is seamless and simple.

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, contact at 866-SWAPNOW.

Summer Car Maintenance

With summer temperatures rising and kids being out of school, most families opt to travel during the summer to enjoy time together. However, getting the kids and pets ready isn’t the only thing you should be worried about before heading out the door. Making sure your vehicle is running as smoothly as it should be and getting it checked out might be just as important as the trip itself.

The average American family car is 11.4 years old. That means when you plan your family road trip, you also need to plan a maintenance check for your vehicle. You don’t want to get stranded in the middle of the highway because your car broke down. A recent article in WPRI 12 acknowledged the importance of regular car maintenance checks.

For families and individuals looking to save money this summer, maintenance checks can take up a big chunk of your budget. Why spend money on aging vehicle maintenance checks, when those are included in most car leases?

For budget-conscious individuals, leasing a car is the best way to go. You are able to drive the latest models, not worry about additional maintenance costs, or loan lengths. is the online marketplace for the best lease deals. And, if you’re looking to take over someone’s lease, there’s no down payment required. Instead, use that money on your planned trip! has a variety of lease listings, just waiting to be taken over. The world’s largest online lease marketplace matches individuals looking to get out of their lease with individuals wanting in, saving both party’s time and money.

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, contact at 866-SWAPNOW.