Automotive Industry Needs to Appeal More to Women

It is no surprise that automakers don’t generally market to women. However, more should reconsider their marketing campaigns as three in four moms deem themselves the primary decision maker when it comes to new car purchases, according to a recent article in MediaPost.

Although online shopping has helped the car browsing and purchasing model, many people still prefer to visit dealerships in order to negotiate a price. Most dealerships, however, still have an outdated business model when it comes to selling to women and this is hindering their bottom line sales.

For example, there are still dealers and sales people who may not negotiate with women although it has been found that more women enjoy negotiating as opposed to men. As women are becoming the decision makers in many families, it would benefit dealerships to appeal to these women, reaching them where they are online and in real life. Gone are the days of not knowing what kind of car or deal women wanted. The twenty first century woman, and mom, does her due diligence before going to the dealer lot.

For the budget conscious woman, leasing might be more favorable than flat-out purchasing a car. Leasing is a shorter-term agreement, usually 36 months, compared to a car loan, around 60-months. Instead of committing your individual or family budget to a long-term loan, leasing offers a more convenient option., the largest online lease transfer marketplace, offers car shoppers the chance to exit their lease. By matching up individuals looking to transfer out of their lease early with drivers looking to take on the remainder of the short-term lease, helps both parties save time and money.

Headquartered in Cincinnati, Ohio, is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about or how to exit your lease early, call 866-SWAPNOW or visit

When’s The Best Time To Lease A Car?

In order to get the right deal for a leased car, everything must flow together at the right time: The down payment; the MSRP; the salesman’s pitch; your spouse’s opinion, etc. If one item or number is a little off, the entire deal can evaporate quickly. Ever been there?

Another factor to add to the list that can make or break a deal is timing.

When you lease a car, the majority of salesmen must answer for quotas by moving a specified amount of inventory and making a certain amount of revenue per month. So if you arrive at a dealership late in the month, odds are you’re more likely to cut a better deal. There’s been great debate around this issue, but it’s also been explored heavily by the experts.

Another pivotal time to peruse vehicles is during the end of the car’s model year, because at that point, salesmen are looking to get the new car models on the lot and will be looking to shed last year’s inventory – another great opportunity to get a cheap lease.

Yet another time to look at leases comes at the end of the calendar year because salesmen will be looking to meet their end-of-year quotas and will also want to get rid of the cars currently on the lot in order to make room for new models. Plus, holiday deals will play a role, as well. A great formula for a cheap lease deal.

However, if you don’t want to wait until the end of the year or the end of the month, and if you don’t want to play negotiation mind games with car salesmen, you can find cheap lease deals on With the online car leasing marketplace, you only have to pay a low monthly payment since you’re taking over an existing lease from someone else – the down payment and other fees have already been paid. And that’s 365 days a year.

For more information on finding the best car lease deal or to learn how you can have a successful car lease trade, contact at 866-SWAPNOW.