Digital Advertising Rising in Auto Industry

Posted on December 18, 2014 by admin

Consumers today are smarter and more informed when it comes to car shopping than in the past. The Internet has made comparing deals, vehicle makes and models easier and faster than visiting multiple dealerships. However, dealerships must have a strategy in place on converting visitors into buyers.

A recent article in Epoch Times discussed how dealers are beginning to understand the importance of not only having a web presence but also spending money on digital advertising. In order to reach your target audience, especially Millennials, dealerships must meet drivers where they are. However, as Millennials are delaying making big-life decisions such as buying a car, it poses a new challenge for how dealers can persuade this demographic.

The rate of unemployment coupled with school loan debt and living at home longer, has made it difficult for Millennials to begin their adult life. For many, purchasing their own vehicle is unattainable because of how expensive cars are. Though lenders are offering longer loans to make payments more manageable, the best option for emerging adults could be taking over an existing lease.

Swapalease.com offers individuals looking to get out of their current lease an alternative to breaking their lease. These individuals are matched with drivers looking for a short term, budget-friendly commitment and can take over an existing lease. For Millennials, it’s the perfect solution to purchasing a brand new vehicle. It’s more bang for your buck.

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit Swapalease.com.

Automotive Industry Needs to Appeal More to Women

Posted on November 12, 2014 by admin

It is no surprise that automakers don’t generally market to women. However, more should reconsider their marketing campaigns as three in four moms deem themselves the primary decision maker when it comes to new car purchases, according to a recent article in MediaPost.

Although online shopping has helped the car browsing and purchasing model, many people still prefer to visit dealerships in order to negotiate a price. Most dealerships, however, still have an outdated business model when it comes to selling to women and this is hindering their bottom line sales.

For example, there are still dealers and sales people who may not negotiate with women although it has been found that more women enjoy negotiating as opposed to men. As women are becoming the decision makers in many families, it would benefit dealerships to appeal to these women, reaching them where they are online and in real life. Gone are the days of not knowing what kind of car or deal women wanted. The twenty first century woman, and mom, does her due diligence before going to the dealer lot.

For the budget conscious woman, leasing might be more favorable than flat-out purchasing a car. Leasing is a shorter-term agreement, usually 36 months, compared to a car loan, around 60-months. Instead of committing your individual or family budget to a long-term loan, leasing offers a more convenient option.

Swapalease.com, the largest online lease transfer marketplace, offers car shoppers the chance to exit their lease. By matching up individuals looking to transfer out of their lease early with drivers looking to take on the remainder of the short-term lease, Swapalease.com helps both parties save time and money.

Drivers Not Rushing Into EV/Hybrid; Also Walking Away From Them

Posted on November 6, 2014 by admin

Gas prices have been on a steady decline and the automotive industry has taken notice. These declining prices haven’t only affected drivers’ pockets but have affected dealerships as well. The national gas price average for November 2014 is $2.96 compared to $3.24 in 2013. Why is this so important? Not only are consumers beginning to feel the economy continuing its recovery from the Great Recession but many are also taking this opportunity to get into bigger vehicles, such as trucks and SUVs.

It’s almost beginning to feel like 2005 all over again.

Electric (EV) and hybrid vehicle sales have steadily increased since 2012, reaching 88, 149 sales so far in 2014. However with falling gas prices, dealers have recently found it more difficult move these vehicles out of their lots and onto roads. More buyers are coming in to purchase that truck or SUV they wanted but opted not to get with high gas prices.

The demand for and sales of SUVs and trucks has grown 15% from October 2013. Electric vehicle and hybrid sales didn’t fare so well in October 2014. Sales for both Ford’s C-Max and Toyota’s Prius dropped, 22.5% and 13.5% respectively. Even on Swapalease.com, there has been an 11% increase in hybrid and electric vehicle listings compared to the same time last year.

A few of the most common hybrid and EV vehicle listings on Swapalease.com are the Toyota Prius, Chevrolet Volt, and Ford C-Max. The growing demand for trucks and SUVs, paired with the lower gas prices has also greatly affected the purchase price of hybrids and EVs with many manufacturers offering incentives. For individuals looking to get out of their car lease early, Swapalease.com is the perfect place for your listing, especially since demand to take over a short-term fuel-efficient vehicle hasn’t waned.

As Scot Hall, Swapalease.com EVP of Operations said, “Swapalease.com offers individuals with a new desire to drive a larger vehicle a great alternative because there is no credit harm in exiting their smaller car lease early,” Hall also mentioned that transferring leases are beginning to feel like mobile phones, getting into the next best thing as soon as it comes out and whenever we feel like it.

Lower Used Car Prices Because of Leases Being Returned

Posted on October 22, 2014 by admin

Used car sales have been steadily rising this past year as the economy and automotive industry continue to recover and stabilize. When the Great Recession hit, some used cars were selling for as much as some new vehicles. However, used car prices have significantly lowered and dealers are offering some great deals on these vehicles.

An article in CBS News reported that used car prices have fallen for five straight months. Why has this been happening? As new car prices continue their steady climb and leased vehicles are being returned, used car prices have been falling. Dealers must find ways to market and sell these newly returned vehicles.

Although used car prices have steadily fallen, drivers looking for a shorter-term solution assuming a lease might be the best option. Assuming someone else’s lease through places like Swapalease.com can save time and money. Swapalease.com is the largest online lease trade marketplace, helping individuals exit their lease early.

By offering drivers the option to exit their lease early and have someone else take it over, Swapalease.com helps you get into the car you really want to be driving. Their website has all makes and models as well as some really great incentives. You upgrade your cell phone every time a new model comes out, why not do the same with your car?

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, visit Swapalease.com or contact them at 866-SWAPNOW.

What Does the Future Look Like for the Automotive Industry?

Posted on October 17, 2014 by admin

A recent article in Forbes talked about how car guys are confused when it comes to their teens and driving. Whereas 46 percent of 16-year olds got their driver’s license in 1983, merely 27 percent of 16-year olds are getting their licenses now-a-days. Why this sudden, and some may say, drastic change?

Driving doesn’t hold the excitement for teens in this day and age as it did almost two decades ago. As the cost of education increases, it’s taking Millennials longer to get their degree, find a job after graduating, and make major life decisions such as purchasing a car. Many experts have noticed a recent trend among Millennials; they simply aren’t driving choosing instead car-sharing services or taking advantage of public transportation.

It doesn’t have to be this way. Swapalease.com offers a budget-friendly option for those starting out on their driving journey. The largest online lease marketplace, Swapalease.com offers an alternative to those looking to save money while getting into a newer vehicle.

Individuals looking to exit their lease early list their lease on the site and are matched up with someone wanting to take over the remainder of that lease. Taking over the remainder of a lease is a good option for Millennials because it won’t break the bank and they’re able to drive some of the latest models on the market. As leasing continues to grow in popularity and helps boost the automotive industry, it’s a great opportunity to help Millennials enter the adult world.

New, Used or Leased Vehicles? Leasing Might Be Your Best Option

Posted on October 16, 2014 by admin

The average American family car is nearly a decade old and many families will be hitting the car dealer lot to update their vehicle. However, as the economy continues to stabilize and recover, vehicle prices have steadily been rising. What this could mean, for many families and individuals, getting into a new car could be a bit more difficult to achieve.

A recent trend has been purchasing pre-owned vehicles. Though not completely new, these vehicles will carry families through the next few years. An article in CNBC explained how used cars are becoming somewhat of a hard reality for families to obtain. The article proposed an equation that families and individuals can follow when deciding to make a purchase, the “20/4/10” principle, putting down 20 percent, taking out a loan no longer than 4 years and taking up no more than 10 percent of the monthly income.

However, there are other income friendly options for car shoppers. Swapalease.com is the largest online lease marketplace, offering individuals a chance to exit their lease early. Lease buyers can choose to take over a lease, saving money and getting into a newer vehicle. Leasing has recently helped the auto industry, and consumers have been taking advantage of this more affordable option.

Loans are now being stretched out for longer terms in order to make vehicles more affordable and easier on consumers’ pockets. Why not skip chaining yourself to a five or six year loan when you can drive a different car every two to three years? Leasing offers more car at an affordable price.

What’s Next for the Automotive Industry?

Posted on October 9, 2014 by admin

In the last few years we have seen multiple advances and changes happen not only in the technology and mobile phone realm but also in the automobile world. However, the automobile industry was a bit behind in trying to maintain momentum and keep up. Recently we have seen major innovations such as the beginnings of autonomous cars, heads up displays, and connected vehicles for a more enjoyable driving experience.

CNN recently published an article relating the future of the automotive industry and the unveiling of several new models, including the newest luxury models, supercars and hybrid motors at the Paris Motor Show. Some of the cars on display at the show include a plug-in hybrid from Lamborghini, Asterion, and a hybrid sedan from Infinity, Q80.

What these new models and technological advances mean for the automotive industry as a whole and drivers in particular is that the industry is beginning to meet the need and demand for more environmentally friendly models. As millennials continue their journey into adulthood, many are looking for more fuel-efficient, eco-friendly vehicles. Though these vehicles can be expensive, Swapalease.com offers a budget-friendly alternative.

If you’re currently looking to replace your current vehicle with one that matches your interests, Swapalease.com can help you exit your lease early. Swapalease.com is the largest online lease transfer marketplace, matching individuals with similar interests through the lease transfer process. Those looking to get out of their lease are matched up with individuals looking to take it over. What better way to get into the car you want?

Is the Automotive Industry Playing Catch Up?

Posted on September 26, 2014 by admin

Technological advances have increased at such a rapid rate that other industries are still playing catch up. The automotive industry, for example, has recently made some progress in incorporating cutting edge technology into some of the most popular makes and models. With systems like Apple’s CarPlay and Google’s Android Auto now being offered to drivers, the automotive industry is finally making its way into the connected technology realm. This can be seen in some of the newest car leases offered today.

According to an article in The Detroit News, this new wave of technology hitting the automotive industry is making way for new players, such as Tesla and other electric vehicles, to become major contributors. Though the article talked about how this technology wave can negatively impact the auto industry, the point that needs to be made is that the auto industry has fallen behind with regards to technology and connectivity and must take steps to stay in the game.

Consumers aren’t only interested in hearing about how many miles per gallon a car gets or its engine size, they are also interested if it offers Wi-Fi and how the vehicle accommodates their lifestyle. With electric vehicles growing in popularity, the need for clean, fuel-efficient models will meet this rising need. Though not all drivers can afford to purchase these environmentally friendly models, Swapalease.com offers a cost effective alternative.

As the largest online car lease transfer marketplace, Swapalease.com helps drivers to exit their lease early by matching them with individuals looking to take the lease over. What better way to get into your desired vehicle? Assuming a lease saves money and time.

Auto Industry Experiencing Nice Boost

Posted on September 19, 2014 by admin

As the economy continues to flourish, consumers are more confident making important and long-term purchases such as buying a car. What’s more, as Millennials are entering the workforce and adulthood many are purchasing their first car. As the automotive market continues to grow, consumers have more options when making the decision to purchase a car.

A recent report in Auto Remarketing divulged the results of the most recent Experian Quarterly Briefing. There are more vehicles on the road this year than the same time last year. A total of 249 million vehicles, compared to 247 million in 2013. What does this mean? The automotive industry has experienced a nice boost in automobile sales, especially in used cars.

Also, auto lenders have expanded their lending portfolios giving more buyers the opportunity to own a new or semi-new vehicle. Allowing buyers to take out 66- or 72-month loans, lenders are trapping drivers for the next few years in one vehicle. But why get stuck in a long-term loan when leasing a car allots drivers the opportunity to drive a new vehicle every year or so?

Car leasing has grown in popularity lately and it is a much smarter, cost-effective solution to purchasing a vehicle. Swapalease.com is the largest online lease marketplace helps drivers exit their lease early. Individuals looking to take over the remainder of a lease are matched up with someone looking to exit their lease.

Higher Prices, Longer Loans and the Auto Industry

Posted on September 5, 2014 by admin

As the economy has slowly recovered from the Great Recession, the auto industry has seen a major increase in auto sales and loan lengths. Recently, lenders have become more comfortable loaning to subprime and deep subprime buyers. Researchers and analysts have taken notice and are weary of what these practices hold for the future of the auto industry.

An article in the Associated Press stated that financial institutions have begun to offer longer loan lengths and approve borrowers who would have been denied the loan in the past. As the average price of a vehicle has been consistently rising, borrowers have been forced to take out six and seven year loans in order to keep the monthly payments more manageable. And it’s not just on the finance side, as Swapalease.com has also experienced a rise in subprime shoppers applying for lease takeovers.

Dealers have also been offering big discounts in order to get more drivers through the door. Experts are cautioning lenders and the auto industry of the possible future effects because these discounts and lengthy loans resemble the same reasons of the economy’s downturn a few years ago.

Taking over a car lease is a smarter and more cost-effective choice to purchasing a car, particularly for those individuals in good credit standing. Why take out a 72-month loan when you can take over a car lease on Swapalease.com and drive a newer car every year or so? Drivers looking to exit their lease early are matched up with individuals looking to take over that lease. Don’t get sucked into a long-term deal when there are short-term solutions to getting into that sought-after vehicle.

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