Automotive Industry Needs to Appeal More to Women

It is no surprise that automakers don’t generally market to women. However, more should reconsider their marketing campaigns as three in four moms deem themselves the primary decision maker when it comes to new car purchases, according to a recent article in MediaPost.

Although online shopping has helped the car browsing and purchasing model, many people still prefer to visit dealerships in order to negotiate a price. Most dealerships, however, still have an outdated business model when it comes to selling to women and this is hindering their bottom line sales.

For example, there are still dealers and sales people who may not negotiate with women although it has been found that more women enjoy negotiating as opposed to men. As women are becoming the decision makers in many families, it would benefit dealerships to appeal to these women, reaching them where they are online and in real life. Gone are the days of not knowing what kind of car or deal women wanted. The twenty first century woman, and mom, does her due diligence before going to the dealer lot.

For the budget conscious woman, leasing might be more favorable than flat-out purchasing a car. Leasing is a shorter-term agreement, usually 36 months, compared to a car loan, around 60-months. Instead of committing your individual or family budget to a long-term loan, leasing offers a more convenient option., the largest online lease transfer marketplace, offers car shoppers the chance to exit their lease. By matching up individuals looking to transfer out of their lease early with drivers looking to take on the remainder of the short-term lease, helps both parties save time and money.

Headquartered in Cincinnati, Ohio, is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. For more information about or how to exit your lease early, call 866-SWAPNOW or visit

Car Shopping Also Appeals to Women

It has often been said that women are usually the decision makers of when families get a new car. If this is so, why aren’t more dealers advertising to women? A recent survey conducted by found that women are more comfortable and confident negotiating than some men. This is because more are doing their due diligence and research before making the final decision on a vehicle.

A recent article in Auto Remarketing explored why women are becoming more comfortable going to dealerships when purchasing a car and what they look for in a sales adviser. For many women, buying a car is an emotional as well as financial decision and investment. They want to be reassured they are making the right decision. That is why many women cite respect as the most important factor when visiting a dealership.

Women have had a stigma that they aren’t able to negotiate or don’t understand the ins and outs of buying or leasing a car as well as men do. It is no surprise respect is the most important factor for many women. However, car dealerships aren’t the only place women can go to find a car. has the best deals on thousands of leases. And in this marketplace, women enjoy the fact that they are working with other individuals when shopping for their next vehicle.

The largest online lease marketplace, helps individuals looking to get out of their car lease. These individuals are matched up with drivers looking to take over the remainder of the lease. As women are more confident and comfortable negotiating, taking over a car lease not only makes sense financially but it also allows women to deal directly with the lease owner. Why pay a dealer fee when taking over a lease is more budget friendly?

The online marketplace has vehicles and customers in every state in the continental United States and Canada. For more information on finding the best car lease deals or to learn how you can have a successful car lease trade, contact at 866-SWAPNOW.